No, it's not a personal preference. No matter what anyone tells you, there are the right times to make pages and the right times to make groups. Let's look at specifics:
Groups:
Group Chat
Notifications every time someone writes on the wall
Whole Group messages (related to chat)
Act as own "person" while serving group admin functions
Ability to make Group private
Pages:
Everything a "person" can do without creating a whole personal account
Hard to keep private
Okay. So if my friend Patty want to create an Event for the Intramural Tennis championship, which platform would serve her best? As a Group, Patty would create an Event by "Patty Mayonnaise" and could invite all Group members. Cool! Now everyone in the Group is invited. But if they don't personally know Patty Mayonnaise, the request is going to be trashed the second they see her name. Alright, what if Patty had a Page for Intramural Tennis? Well Patty could create an Event by "Intramural Tennis," invite her friends and publish the Event to the feed of everyone who Liked "Intramural Tennis." The downside is she could send something specifically to everyone who Liked the page. The good news is, nobody felt spammed and the Event had a professional appearance. Large, public messages should be delivered via Pages.
But what if Patty's executive board for The Beets Fanclub wants to have a place to discuss organization specifics? A Page would be very hard to keep private. People will know about it when their friends Like it. Also, no one will know when Doug writes on the wall that Pickled Beet- the tribute band set to play Veggistock- had to back out last second. If Patty made a Group, notifications would go out to all members of the Group that Doug wrote on the wall. Also, the rest of Bluffington won't have to read about the terrible news when they go online. Small, feedback-heavy, private groups should use Groups.
Make sense? Just trust me. People will appreciate this method and your organization will prosper as a result. Check back to find out more ways Groups and Pages can make communication easier.
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