Alright, it's time to discuss the abuse of profiles on Facebook. A profile should be a person. That is why they ask for funny things like first/last names and birthdays and hometowns and relationship statuses. They're people. The reason pages exist is for companies and organizations. I understand the appeal of setting up an account for an organization.
Employees/members wouldn't be distracted by friends if they are signed in as the organization
The organization could comment on posts and "like" feed stories
You can send personal messages
OK, that's really it.
The reason Pages does not allow for PMs and comments is because it is an invasion of privacy. If you do not know the person, should you really be sending them Personal Messages? Yes, I know that they accepted you. But it is still intrusive.
That being said, I foresee Pages have the ability to Like and Comment on Feed Stories in the future. I have no reason to believe that besides the new "Use Facebook as" Feature. But even that shows you why you should be using Pages. You can write on the wall of other Pages with this feature. The whole structure of Pages is set up to accommodate organizations and businesses.
Positives of Pages:
Liking is quick and easy
Works well with Places (checking in)
Opportunity for Deals
Facebook Insights (use them, people!)
Links up with Google Maps and Google pages related to the story
Reviews
Many employees/members can Admin the Page
See all of those positives? Now stop making profiles called Starbucks InTheStudentUnion.
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